A real high light of this years London Design Festival was Hay’s new design venture with Sebastian Wrong under the brand name Wrong For Hay. Based here in London under the creative direction of Sebastian Wrong the collection covers lighting to furniture, textiles and accessories. Taking inspiration from London’s creative energy and eclecticism, it was refreshing to see contemporary products in a beautiful Georgian house. It gave the range a much broader appeal; they will sit happily with an antique in the same way they would sit in a modern minimalist home.
Sebastian Wrong was formerly a founding director of Established & Son’s so for me there was a touch of sadness that a number of the products seen here, were originally seen at Established & Son’s presentation in Milan back in 2011. Established & Son’s continue to chase the Design Art which makes you feel like they’re missing a trick.
Meanwhile Hay is a brand that has grown from strength to strength; developing products that are accessible to all; whereas Wrong’s work for Estabilshed & Son’s, you be hard pushed to find anything under £300. And you’d be hard pushed to find anything to buy at all online, on the impossible to navigate site….*holds head in hands in the hope they dump yoox!*
I love Hay’s smart approach to growing their brand. Its how fashion brands tie up a loyal following of customers who become collectors; snapping up the key affordable pieces. No I can’t afford couture (not in a million years!) but I can afford the perfume and accessories etc etc; and the its the same approach with Hay’s product design. I can’t afford bespoke furniture, maybe one day who knows! But I can afford Hay’s gorgeous Tela Glassware or Bernhard Willhelm’s Smileys quilt, pictured below.
I just wish more product design brands would have this accessible approach to their future customers, collectors and design lovers. You don’t loose design credibility by allowing the ordinary punter on the street to buy into the brand…quite the contrary.
Here are some more images from the Wrong For Hay collection.