Paris Store: E Dehillerin

E_Dehillerin_Paris_Store_Kitchen_ToolsSomehow Parisian store E. Dehillerin has survived through all manner of retail revolutions (and real revolution and a couple of wars!) and basically just ignored them. What they have done is focused on the products that they sell and the customer who keep coming back from one generation to the next. Other stores might have hired visual merchandisers, created sophisticated stock control systems and made that leap into the 21st Century; E Dehillerin has steadfastly stayed with one foot firmly in the past, dipping its toe into the future (they have a website!) but like any top chef they understand it takes time to make the perfect dish; they don’t rush into things here.

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Its a fascinating look into retail past , theres no pretence, no fancy stageing of the stock  its just hung from the ceiling or placed on old wooden shelves that look like they’ve grown organically out of the Paris soil.E_Dehillerin_Paris_Chefs_Frying_Pan_

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E_Dehillerin_Paris_Cutlery_KnivesIf you want to find something they have stock books hanging up and you can flip through green computer paper that I haven’t seen in decades!

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E_Dehillerin_Stock_KeepingIf you’re in Paris and you need a break from the hustle and bustle and drama of todays retail experience, go to E Dehillerin and buy a piece of kitchen kit that will last you a lifetime. Buying to last is so much more fulfilling than fast consumerism.

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